The engagement and social media topics you create are undoubtedly very important. However, followers are too fast to get rid of this metric, as it shows the number of people who want to keep up with you on social media consistently and keep up with your updates. maybe. There should be a moderate, so I decided to include the number of followers in the formula to calculate the final impact score. And now we have the final list! The most influential women on Twitter Ranking name Impact score Follower Engagement score 1.1. Taylor Swift 95 86 million 100 2.2. lady gaga 63 63 81 million 58 3.3. Ariana Grande 54 73 million 49 4.4. Rihanna 48 96 million 34 5.5. Britney Spears 45 45 56 million 43 6.6. Kim Kardashian West 41 41 64 million 35 7. Katy Perry 32 108 million Ten 8.8.
Serena Gomes 29 61 million 20 9.9. Ellen ghost mannequin effect DeGeneres 20 80 million 2 10.10. Kylie Jenner 19 19 33 million 16 16 As you can see, Twitter's most followed accounts (not just women, but generally) haven't got that much engagement, and Katy Perry is in seventh place on the list. advertisement Continue reading below But why is it that the seemingly logical assumption that more followers have more enthusiastic members of the audience is wrong? The mystery behind the number of followers Now we know that the number of followers does not always indicate the actual influence. There may be several reasons for that.
Bot The first things that come to mind are fake followers and bots that increase the number of followers. Despite Twitter's many efforts to clean up spam on the platform, scrolling through Katy Perry's followers will come across many profiles such as: The most influential woman on Twitter right now But before you set the torch on fire, Katy Perry may not be the person responsible here. advertisement Continue reading below It is doubtful that Katy Perry is paying for more of her followers, as bots and fake accounts usually automatically follow the most popular accounts. It is much more likely that the bot will naturally be attracted to her account. time Fame is a moment.