PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily.
Search ads are the most common ad format in PPC marketing:
Display ads also fall under the PPC marketing hood (although there are different ways to buy these, other than PPC):
The same applies to social media ads, like these on Facebook:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
For us marketers, PPC ads are a great way to drive traffic and conversions. And the good news is that once you know how to run PPC ads on one platform like Google Ads, it’s pretty easy to do it on other platforms like Facebook, Twitter, or Bing too.
In this article, you’ll learn:
What the benefits of PPC marketing are
What the role of PPC in marketing is
How to succeed in Google Ads (and other platforms)
What are the benefits of PPC marketing?
There are four main reasons why PPC is such a useful marketing channel:
It takes just a few hours from the time you start learning about PPC marketing to when your first PPC campaigns begin driving traffic to your website.
Compare that to any “free” alternative like SEO, social media, or email marketing. These often take months or years to start driving any substantial traffic. You can save countless hours by paying for every visit.