Recently there are a lot of students left a message, hope to just start the product Xiaobai to teach some experience, in fact, the experience does not dare to talk, because I am also walking on the road of the product, but still need a lot of experience and growth, but compared to the students who have just started, I myself and the friends around me do have some output insights, so this article will start from the perspective of reality, I hope that you have some help for the confused, we all say from 0 to 1 to do products, so have you ever thought about how to be a product manager from 0 to 1?
First, what is the product manager
I have read many articles and books on the definition of "product manager", but I feel that the most accurate should be the following description: the product manager is a person who can be responsible for things (products), from the birth of a product or feature, to the prototype, interaction, implementation, and launch, he will care for the product Latest Mailing Database like planting a sapling, coordinate all the resources that can be coordinated through various ways, and let the sapling survive, grow, blossom, and bear fruit.
The above definition should be a global description of the product manager, of course, in real work, the position of product manager is also a process of continuous advancement. Many students who are just getting started may have a limited scope of responsibility and contact, and as they continue to improve, the level of understanding and responsibility will become wider and wider. But no matter what stage you are in, the positioning of the product manager and the direction of the product efforts are the same, whether it is the product assistant to do some auxiliary work, or the product director to do some management work, the ultimate goal is to let the sapling of the product survive, grow, blossom, and bear fruit.
Second, the work content of the product manager
The work content of the product manager should match his growth stage, the startup is generally divided into the start-up period, the growth period, the maturity period, in fact, personal development is the same, there will always be a start, growth, maturity process, different stages of the product manager should do the content will be different.
1. Initial stage: long body
The product manager in the initial stage is basically based on product newcomers, and will do some small things at the beginning, such as small optimization of existing products, small iterations, etc. At this time, you should not look at the master and the low, do not be good and small, every thing is an opportunity to surface on its own, whether to do it with your heart, the colleagues who receive your output or your leader and superior will have a perception.
An important point in the foundation stage is not to be afraid to live more, to accept everything with a humble attitude, to maximize absorption and accumulation, to integrate accumulation into daily drops, to obtain industry product information madly, and to think anytime and anywhere about the inspiration that flashes in the record. Of course, looking at the information is superficial, after reading it, it is not okay not to think, so at any time to record the thinking and inspiration of your own brain, develop a good habit of summarizing and deepening, and review it after the end of a thing, and the harvest will often be greater.
In addition, when you just enter the industry to develop the habit of initiative is crucial, in fact, not only the position of product manager, all walks of life are the same, you can be introverted in life, high cold, but in the work only positive initiative can get progress, the things in their hands do not wait for others to ask you to urge you, do not procrastinate, take the initiative to report and communicate, a little more responsibility, you can win a lot more than others.
2. Growth stage: strong physique
At this time, the product manager has a lot of accumulation and precipitation on the basis of the primary, and also has relatively more product experience, if there is a product director in a large company to lead, there will not be too many difficulties and challenges, pay more attention to the cooperation with different roles, professional skills to reach a good level, or relatively easy.
If it is in a small company, it is possible that the product manager at this stage will become the project leader, improve personal ability from multiple aspects such as technology, aesthetics, interaction, operation, data, project management, etc., and have more opportunities to be verified and improved by the ability level, so we must cherish every opportunity to be responsible for the project, treat it as a micro-entrepreneurship of ourselves, think about our own ability system, see what shortcomings and deficiencies they have, and can be targeted in the future.
From someone to take or someone to personally lead the soldiers to fight, there will inevitably be a lot of unknown challenges, I think this stage is the product manager to cultivate the best time to cultivate the internal skills, because the external basic skills in the previous few years of accumulation and learning has been almost over, then the inner endurance and their own leadership in the end how much space, is really through personal practice slowly experienced, at this time although you have been given a team, but also tough and soft. Remember: You are a coordinating role, not the boss of your team members, and do things with confidence and humility.